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The journey to Lapland, the gear, the food, what we need to create in the cold. Every gift helps us bring back the beauty of the living world and share it, and we'll tell you everything along the way.
Arctic, winter 2027

Cultivate wonder
A polar explorer guides artists on skis to the foot of a mountain whose real name no one remembers.
Scroll to discover the projectWhat Nammásj means
“Nameless”
In Sámi tradition, this mountain was so sacred that its name was never spoken. Kept silent for so long, it was lost. The expedition was born from that story.
By the way, it’s pronounced a bit like “nah-mash”. Everyone trips over it the first time, us included.
The project
Cultivate wonder, through art.
We believe we look after what fills us with wonder. Moufid is a polar explorer. At the end of winter, he is taking four artists to one of the wildest corners of Europe, far from what usually inspires them.
They will spend about nine days there, then tell what they bring back, each with their own tools: the film camera, the stills camera, the pencil, the cello and the voice. And share it as widely as possible, so that the wonder also reaches those who will never go there.
For a destination, we chose a sacred mountain, so remote and so revered that its name ended up being lost. It intrigues us, and it humbles us.
If you feel the same, come and do it with us.
The team
Moufid knows the Far North by heart. For Hugo, Monsif, Laura and Juliette, it will almost be a first.
Meet the team
The expedition
Late winter, in the heart of the Sarek: boreal forest, tundra, frozen lakes, reindeer and ptarmigan. We will have to learn to pull a pulka, live with the cold, and take whatever the Arctic is willing to show us.
The route, the land, the live tracking
Where art comes in
We come from very different artistic worlds, but we have all created from cities, festivals, places full of people. Never from somewhere this wild.
Scroll or pick a way of seeing
Up there, the slightest sound takes up space: the wind, the snow squeaking under the skis, the tent fabric flapping at night. And between two gusts, a silence we never hear at home. Juliette is going with her ears wide open.
In the Sarek, the landscape sometimes comes down to a single line: a ridge, the horizon, a fox’s tracks in the snow. Laura is bringing what she needs to follow it with the tip of her pencil.
The sun stays low all day. Shadows stretch out and the white changes colour from hour to hour, from pink to blue. For a photographer’s eye, everything has to be learned again.
The effort, the cold, the fits of laughter at camp, the long hours gliding in silence: what happens between us matters as much as the scenery. We keep the camera close at hand.
With Nammásj, we are looking for inspiration where we have never looked before. We will see what comes of it.
What we are going there to findLogbook
6 steps completed since the first meeting. Right now: gathering support.
Follow the logbookEach new step is shared on Instagram first. Follow @moufid_taleb
● Next step: raising what we need to set off
Individuals
The journey to Lapland, the gear, the food, what we need to create in the cold. Every gift helps us bring back the beauty of the living world and share it, and we'll tell you everything along the way.
Companies and institutions
Link your brand to a project that cultivates wonder through art, and bring your teams along with us.